Who I am as a designer is going to be constantly re-defined throughout the rest of my time on this course, as I am still learning alot of the fundamentals to the practice as a whole. However, I do see myself as an illustrator, packager, and an apt idea factory.
From the first year, into the second, I have learnt the basics of and developed my emerging skills concerning layout, type, photography and also my creative thought process concerning a live brief.
Trying to put myself into a category, or rather an area of design that I would like to be aiming for, or working towards would be something like doing posters/flyers/logo design/installments for clubs/pubs/gig venues. Despite this aim to be something of a cliche in a design world, as well as an uninteresting area of design to be working for, its something I would like to do as I feel its something that despite the fixed format of the paraphenalia, the design work produced is always fresh and to an extent, exciting.
For example, picking up a flyer just because I particularly liked the typeface, or I must know the illustrators site so I can trawl it for ideas and admire the work.
I am also friends with alot of local designers back home in the Northerner part of Yorkshire, and seeing their work drives me to better them, as the work they produce seems dated and uninspirational, with most bands wanting to vacate the town as soon as possible, I want to make my hometown something more excitable and interactive as a creative community collective, combining the arts with the music talent that is in the town. Just the conservatives there dont approve of it, and as was said by Fred at the start of the year - "Rules are made to be broken"
I like clothing, especially trainers, how brands effect the minds of people before they make the important decision of purchasing something. The market for the clothing/footwear field is vast and continues to grow with the variety of designers/artists and illustrators plugging their work via the apparel worn by the masses. More or less like a walking advert, or promotion of your work. I would like to work with for one of the "giants" of sportswear, such as Adidas, Puma, or Nike, but in reflection of the "Good" brief and my own personal taste, it would be Puma.
Since trainer sales have been reasonably unaffected by the current climate, due to almost every 14+ person on the western side of the globe needing to satisfy their need to own a particularly cool/radical pair of footwear to keep up with times, their richer friends, or just to assert themselves an image to consolidate the ego.
By using my illustration skills, with my growing knowledge of type and colour, I feel as if I could contribute to and better the designs out there which could appeal to some of the many niche markets out there already in the industry. I had contacted Puma, so I could have a look at how the design department worked, but have yet to have a reply. I may have to look at some more independent companies before I can even approach them.
So I would like to see myself working for a large apparel company, or a number of small, independent companies, as so to tie in with my own personal quirkiness and to work with like-minded people, hopefully my own age or with a youthful mind, as to make sure that my professional practice is developing me and challenging me past graduation.
Monday, 2 November 2009
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